Wednesday, April 1, 2026

The Flying Finn heads Northwest: Jari-Matti Latvala set to Shake up the 2026 Olympus Rally

 


Shelton, Washington: If you’d told me a decade ago that we’d see the most experienced driver in World Rally Championship history tackling the Nahwatzel stage in a factory-backed Toyota, I’d have asked what was in your coffee. But here we are. In a move that has sent the American Rally Association (ARA)  into a proper tailspin, Toyota Gazoo Racing has confirmed that team principal Jari-Matti Latvala will pilot a second factory GR Corolla Rally RC2 at the Olympus Rally (April 17-19).



It’s a story with more layers than a Finnish onion. Latvala, an 18-time WRC winner, isn’t just coming for the scenery; he’s coming to show the kids how it’s done in the very car he helped develop.
But the biggest question mark hanging over the Washington woods isn't Finnish—it's Canadian. , the man who has owned Olympus for the last four years, currently finds himself without a permanent seat after Subaru shifted its focus. The word in the paddock is that 
Semenuk
 is 
scrambling for a last-minute drive specifically to measure himself against 
Latvala
. Can the "Master of the Northwest" secure a car in time to defend his turf? If he does, we’re looking at a heavyweight bout for the ages.
Latvala will be sharing the Toyota tent with , the desert-racing prodigy who is quickly learning that "flat out" in the trees is a different beast entirely showed flashes of immense speed at 100 Acre Wood before a water splash claimed his air intake, and having Jari-Matti in the next bay will be like having a masterclass on tap.
Then there’s the "Old Guard" and the "New Wave":
: Fresh off a stunning, hard-fought victory at 100 Acre Wood, Pastrana proved his Subaru WRX ARA25L can still humble the Rally2 machinery when the roads get fast.
Tom Williams
: The Brit made a statement in Missouri, leading much of the rally in his Škoda Fabia RS Rally2 before a puncture relegated him to third. He’s hungry, he’s fast, no question he will have his sights set firmly on the top step of the podium.
: The 19-year-old sensation just secured her first RC2 podium in Missouri. Driving the Rockstar Energy Hyundai i20 N Rally2, she’s no longer "the next big thing"—she’s here and she's now.
Speculation: The Latvala Factor
Make no mistake, Latvala’s entry is a seismic event for the ARA. He brings a level of technical feedback that will accelerate the Corolla’s development by months in a single weekend. But will the high-speed, technical logging roads of Washington suit his "maximum attack" style, or will the local knowledge of a (hopefully) present 
Semenuk
 or a charging 
Pastrana
 keep the visitor off the podium?
One thing is certain: when the first car leaves the line in Shelton, the eyes of the rallying world won't be on Europe—they'll be fixed firmly on the Pacific Northwest.
Will 
Brandon Semenuk
 find a way onto the entry list to challenge the WRC legend, or will  make the Olympus his own?
Report: Neil McDaid
Photos: JML media, Gazoo Racing