JUNE 5th, AUSTIN, TX: With Summer X Games 2014 about to begin, Hoonigan Racing
Division’s Ken Block is pleased to announce a collaboration between himself,
Keep-A-Breast (best known for their “I Heart Boobies” campaigns) and DC
"I'm really excited about this
partnership between myself, DC Shoes and The Keep A Breast Foundation,"
said Block. "Keep A Breast is a great organization and their work is
truly inspiring.
They're offering programs and support for young
women that have been impacted by breast cancer and are also making sure
that they market themselves in a way that gets the attention of a younger
generation, helping generate greater awareness.
In my mind this partnership was
a no-brainer for me and I'm glad that DC felt the same way and that we
were able to put this program together. Hopefully these shoes help
generate a lot of donations!"
Shoes
with the goal of raising both awareness and money for Keep-A-Breast, a
non-profit organization that helps young women who have been affected by breast
cancer, as well as help raise awareness of the disease.
Starting with X Games,
Block will be wearing a special pair of pink DC Pro-Spec 3.0 shoes for each of
his remaining Global Rallycross races this season. After each event, those
shoes will go up for raffle on the Keep-A-Breast website where fans and
supporters can enter for the chance to win the shoes.
Every raffle ticket purchased
will also enter fans into a final drawing at the end of the season for a grand
prize which includes round-trip airfare and accommodations for a lucky fan to
go meet Block as well as take a ride in his rallycross Ford Fiesta ST RX43.
“DC Shoes and Ken Block have been
long time supporters of The Keep A Breast Foundation,” said Shaney Jo Darden,
founder of The Keep A Breast Foundation. “We are so grateful for people
like Ken who go the extra mile to support causes they believe in. This
partnership is an authentic and inspiring way to give back and bring the rally
car community together for something so meaningful.”
Block and DC Shoes worked with Keep
A Breast to design the all-pink custom shoe, featuring the organizations “I
Heart Boobies” mantra. Block will wear one of the nine pairs at each of
the remaining Global Rallycross race this year (kicking off with summer X Games
in Austin, TX this weekend), with the worn pair being set for auction on
keep-a-breast.org following the race. Fans will have the opportunity to
donate to Keep A Breast to gain raffle tickets for each GRC race. One
raffle ticket will be given for every $5 donation, offering an increased chance
to win with a greater donation amount.
Following the final race of the
series, all participants will have a chance to win the grand prize of a ride
along with Block in his rally car. The Global Rallycross race series
schedule is as follows:
GRC X Games Austin 6/7/14
GRC Washington D.C. 6/22/14
GRC New York 7/20/14
GRC
Charlotte 7/26/14
GRC
Detroit 8/3/14
GRC
Daytona 8/23/14
GRC Los
Angeles 9/20/14
GRC
Seattle 9/27/14
GRC Las
Vegas 11/5/14
The first pair of Ken Block x Keep A
Breast driving shoes will be set for auction following X Games Austin on June
5. Visit the DC Shoes Facebook page for further details on
how to donate to win Block’s limited edition Keep A Breast driving shoe, and
for the full auction schedule. Fans can join the conversation on social
media with #DCxKBxKeepABreast.
